The history of the Bulgari family, begins at the end of the nineteenth century, when Sotirios leaves Greece and comes to Rome to dedicate himself there to the production of objects in silver. He has two sons, Costantino and Giorgio. They open their signature store in Via Condotti in 1905. The first years of the twentieth century, see the two brothers specializing in mounting gems, jewels clocks and watches. After the second world war, The Bulgari style is definitively imprinted in Italian luxury style, that finds inspiration from ancient Greece, the imperial Rome, the Rinascimento and the roman school of the nineteenth century. A fast escalation, has brought the Bulgari brand the brand Bulgarian to succeed in watches, beauty products, and of corse sunglasses.